Auguste (Gusti) Coetzer

Executive Search Senior recruiter

Operating since 1990, Auguste (Gusti) Coetzer is the doyenne of executive search in the Sub-Saharan Africa recruitment industry and is the founder and CEO of People Power Placements SA (Pty) Ltd, trading as Auguste Coetzer Executive Recruitment. Prior to this, she was an academic and held executive human resources positions in the motor and retail industries and with the Chamber of Mines.

Gusti Coetzer
results and trust

What Clients Have To Say

"A thought leader of the industry, mentor, confidant, highly professional role model, trusted business partner, able to handle difficult/complex assignments."
“In the 25 years or more that I’ve known and interacted with Auguste (Gusti), her international and inadvertent mandate has been to bring younger professionals into the world of executive ream.”
“Gusti has been a successful executive search consultant over many years and her credibility and delivery on assignments are unquestionable.”
“Gusti’s brand exists because it is unique and adds value to the client. Once briefed, she gets on with it. Her brand also has a strong local but also international flavour. But the key strength is the longstanding relationships she has built over many years. Absolute trust and confidentiality always maintained.”
“Gusti’s key differentiator is longstanding relationships, connections at all levels and in many industries. Her judgement of the suitability of a candidate is vital. She can judge whether someone is CEO material or not from across the room! She understands the company culture and whether someone will fit in or not despite the Curriculum Vitae.”